Chopard

The Artisan of Emotions since 1860
A new brand signature and a distinctive advertising campaign renew ties with the essence of the Maison founded by Louis-Ulysse Chopard

Chopard is forcefully reaffirming its values of artisanship and creative audacity through a distinctive advertising campaign along with a new signature. The family Maison founded in 1860 reveals itself as the Artisan of our Emotions.

The Artisan of Emotions since 1860

To highlight its heritage and refocus its communication on the essence of its art and its original values, the Maison is unveiling a new brand signature: Chopard, the Artisan of Emotions since 1860. A short message that sums up the very essence of the manufacture founded by Louis-Ulysse Chopard. Passed on from generation to generation, it has ceaselessly perpetuated the heritage of artisanal skills and traditional crafts in fashioning exceptional and unique creations that naturally stir a sense of Emotion. This Chopard Emotion is expressed through the prism of three central elements: craftsmanship, ensured by the work of passionate Artisans who are experts in their respective fields; abundant and generous creativity that enables each and every individual to find the precious objects most attuned to their own nature; and finally, ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible.