Last November the French iconic jeweler Maison Boucheron chose the Aseel Resort in Riyadh as the setting for its stunning experience. An event that brought together the Parisian and Middle Eastern cultures through décor, styling, and gastronomy reflected in an ongoing cross-cultural conversation.
On this special occasion, the Carte Blanche Ailleurs High Jewelry collection, previously unveiled during Paris Haute Couture, was showcased for the very first time in the Middle East. Another pivotal moment was the announcement of Boucheron’s newly appointed ambassador, Saudi actress Mila Al Zahrani – an empowered woman known for her free spirit and audacity who embodies the values of the house.
“The Middle East is a historic and crucial region for Boucheron from a business standpoint, as it still holds tremendous potential. In Saudi Arabia, as in the rest of the region, we operate at the very top of the market, selling to highly educated and savvy collectors. This is something I am proud of, which is why Boucheron returned to Riyadh to host the second edition of our ‘La Maison’ event. What made this event even more special is that it is the first time our newest Carte Blanche, Ailleurs High Jewelry collection was shown in the Middle East. Through this unique experience, we reassert who we are: the most stylish, innovative, and cutting-edge High Jewelry Maison,” commented Hélène Poulit-Duquesne, CEO of Boucheron.
