Sarah Abudawood is the founder of Yataghan, a fine jewelry brand that she launched in 2008. Her journey is deeply intertwined with her passion for design, architecture, and cultural heritage. Growing up in Saudi Arabia, she was surrounded by the rich artistic traditions and intricate craftsmanship that have become central to her work. Her background in architectural photography has also played a significant role in shaping her design philosophy, as she finds inspiration in the minimalist lines of modern architecture and the ornate details of Saudi heritage.
Professionally, Yataghan has been a platform through which she blends tradition with modernity, creating pieces that are both timeless and contemporary. Her work has gained recognition not only in Saudi Arabia but also on a global scale, resonating with a diverse audience. Beyond Yataghan, she is dedicated to being a loving and present mother and giving back to the community through various philanthropic efforts. She supports emerging jewelry designers and shares her knowledge and experience by lecturing at universities, hoping to inspire and guide the next generation of designers.
How did you shift your career from business and finance to jewelry?
The shift from business and finance to jewelry was a journey led by my passion for creativity and the desire to celebrate a woman’s femininity. However, it was more than just that—it became a way for me to express myself and find my place in the world. As an introvert, I often find it challenging to communicate openly, but through jewelry, I’ve discovered a medium to share my inner world with those around me. Each piece I create is infused with feelings, stories, and the experiences of my travels, transforming them into something tangible that can be passed down through generations. Jewelry, for me, is a silent language—a way to connect, to tell a story, and to celebrate the beauty of life in a form that transcends time.
Do you believe this has provided you with a competitive advantage over other jewelry designers?
Yes, I believe that my approach has provided me with a unique competitive advantage. By using jewelry as a medium for personal expression and storytelling, I create pieces that go beyond mere adornment—they carry a depth of emotion and meaning that resonates with those who wear them. This personal connection, rooted in my own experiences and the cultural heritage I draw from, sets my designs apart in a crowded market. Moreover, being an introvert has allowed me to listen deeply, observe the world with a keen eye, and translate those observations into designs that speak to both the heart and soul. This introspective approach, combined with a commitment to celebrating femininity and preserving stories through my work, gives Yataghan jewelry a distinct identity that appeals to those seeking more than just beauty in their adornments—they seek a piece of art that tells a story, one that feels intimately connected to their own journey.
Tell us more about the DNA of Yataghan…
The DNA of Yataghan is rooted in the seamless blend of tradition and modernity, infused with the rich cultural heritage of Saudi Arabia and a deep appreciation for minimalist design. At its core, Yataghan is about celebrating the essence of femininity, storytelling, and the timeless beauty that can be passed down through generations. Inspired by the Yataghan sword from the Ottoman Empire, Yataghan jewelry embodies strength, elegance, and a sense of history. The brand’s designs are a harmonious fusion of bold, minimalist lines and intricate details drawn from Saudi heritage—particularly the geometric patterns, arabesques, and calligraphy that are so deeply woven into our cultural fabric. Yataghan pieces are more than just accessories; they are personal expressions of identity, each telling a story of its own. As someone who finds comfort in order and precision, I ensure that every piece reflects this through its clean lines and balanced proportions. Yet, there’s also a sense of warmth and intimacy, as these designs are born from my own experiences, travels, and the emotional landscapes I navigate as an introvert.
Sustainability is another key aspect of Yataghan’s DNA. We are committed to ethical practices, using ethically sourced diamonds under the Kimberly Process, recycled gold, and sustainable packaging materials. This reflects our dedication not only to preserving the beauty of the earth but also to creating pieces that can be cherished and passed down without compromising our values. Ultimately, Yataghan is a brand that speaks to those who value artistry, authenticity, and a deep connection to both the past and the present. It’s about crafting jewelry that not only adorns but also tells a story—your story, my story, and the stories that bind us together across time and generations.
What makes the creations so different? And how is your creative process like?
My creations are born from a deeply personal and emotional journey, each piece a reflection of the unique paths I’ve walked and the stories I’ve gathered along the way. While tranquility and solitude provide the space for these ideas to take shape, it’s the richness of my own experiences, the highs and lows that truly breathe life into my work.
What makes these pieces so unique is the way they capture fragments of my journey—moments of joy, love, reflection, and even the challenges that have shaped me. Each design is a vessel of emotion, carefully crafted to tell a story that resonates on a deeper level. The lines, the curves, the details—they all carry whispers of the places I’ve been, the feelings I’ve felt, and the lessons I’ve learned. This blend of introspection and emotional depth is what sets my work apart. It’s not just about creating something beautiful; it’s about offering a piece of my journey, a story that can be shared and cherished by others. My jewelry is an expression of the soul, where the personal becomes universal, and the unique becomes timeless.
Describe the Yataghan woman…
The Yataghan woman is a dynamic force—confident, imaginative, and uniquely stylish. She moves through life with a bold elegance, embracing her individuality with grace and flair. Her sense of style is a reflection of her inner strength and creativity, blending tradition with modern sophistication in a way that is distinctly her own. She is a trailblazer, constantly evolving and exploring new horizons. Her creativity knows no bounds, and she approaches the world with an open heart and a visionary spirit. She values the stories her jewelry tells, seeing each piece as an extension of her own narrative and a testament to her personal journey.
Whether navigating the fast-paced demands of her professional life or enjoying the quiet moments of solitude, the Yataghan woman remains grounded in her own unique identity. Her jewelry is more than adornment—it’s an expression of her essence, a celebration of her individuality, and a symbol of her ever-evolving journey.
What is your take about the emerging fashion scene in KSA?
The emerging fashion scene in Saudi Arabia is both exciting and transformative, reflecting a dynamic fusion of traditional heritage and contemporary innovation. This scene is characterized by a growing emphasis on authenticity, where designers blend rich cultural motifs with modern aesthetics to create a unique narrative. The resurgence of creativity and diversity is driven by a new generation of designers who are unafraid to push boundaries, reshaping the local market and gaining global recognition. The rise of fashion weeks, design incubators, and international collaborations showcases Saudi talent and highlights the country’s ability to merge tradition with contemporary trends in remarkable ways.
Moreover, the fashion scene is becoming increasingly inclusive and forward-thinking, with a focus on sustainability, ethical practices, and personal expression. This evolution is empowering designers to create with greater freedom and authenticity while engaging with a broader, more diverse audience. Overall, the emerging fashion scene in KSA is a testament to both the rich cultural heritage of the country and the great dedication of our visionary leadership, which has fostered an environment where creativity and innovation can thrive on a global stage.
How has the kingdom supported you as a designer?
The Kingdom of Saudi Arabia has been instrumental in supporting me as a designer through various initiatives and opportunities. One significant example is the creation of the Saudi 100 Brand, led by the Saudi Fashion Commission. This initiative has provided invaluable support through mentorship and the creation of platforms that elevate Saudi designers on the global stage. The backing from the Fashion Commission has enabled me to showcase my work at prestigious events such as London, Milan, and Paris Fashion Weeks, among others. This exposure has not only expanded my reach but also allowed me to connect with a wider audience and engage with the international fashion community. The Kingdom’s commitment to nurturing local talent and promoting Saudi fashion has been crucial in helping me and many other designers thrive. The support and opportunities provided are a testament to the leadership’s vision and dedication to advancing the fashion industry in Saudi Arabia, and they have played a pivotal role in my journey as a designer.
Where do you see Yataghan in 10 years?
In ten years, I envision Yataghan as one of the most prominent jewelry brands emerging from Saudi Arabia, with a strong presence both locally and internationally. The brand will continue to be a beacon of innovation, merging traditional craftsmanship with modern aesthetics to create pieces that resonate on a global scale. I see Yataghan expanding its influence, becoming synonymous with exquisite design and meaningful storytelling. The brand will be celebrated for its unique ability to honor cultural heritage while pushing the boundaries of contemporary fashion.
Additionally, Yataghan will play a pivotal role in inspiring and guiding future generations of designers. We will foster a new wave of creativity, encouraging emerging talents to explore and redefine the limits of jewelry design. Overall, Yataghan’s future is one of growth, influence, and leadership, continually setting new standards and crafting a legacy that celebrates both the past and the future of fashion.
Finally, what is your proudest moment so far?
My proudest moment so far has been winning the Jewelry Brand of the Year award, a milestone that was especially significant as I was the first recipient of this honor in the Kingdom. This achievement was a profound validation of the hard work and dedication that has gone into building Yataghan. However, with this recognition comes a heightened sense of responsibility. It’s not just about celebrating the success but also about leveraging this opportunity to push the boundaries further, inspire others, and uphold the standards that earned this accolade. It marks the beginning of a new chapter, filled with the promise of continued innovation and the commitment to contributing meaningfully to the global fashion landscape.
By Victor Gee.
