Somy Madani is a beacon of empowerment. Born in Saudi Arabia to Saudi and Afghan heritage and now based in Britain, she blends artistry, cultural connection, and resilience into her journey. In 2021, she launched Somy London, a luxury brand celebrated for its bold, intricate designs symbolizing strength.
Her 2024 collection, Malikat (Arabic for “Queens”), debuted at London Fashion Week, merging Eastern opulence with Western sophistication while supporting Barnfield Riding for the Disabled. Through the Somy Talents Academy, she mentors emerging designers, redefining fashion as a tool for empowerment.
With accolades like Creative Entrepreneur and Global Business awards, Somy continues to inspire, uplift, and lead with gratitude and optimism for the future.
Somy, as a Saudi-born, British-raised designer, you are redefining luxury fashion. What has inspired your journey in the fashion world, and how has your heritage influenced your designs?
Growing up, we often hear about the Western world’s dominance in popular culture, from the Renaissance to hip-hop. But I’ve always believed that the East has an equally rich and vibrant story to tell. Our history, culture, and traditions offer a unique perspective that can enrich the global conversation.
It’s time to share these stories with the world, especially as there’s growing curiosity and openness to Eastern cultures. Let’s introduce them to our unique perspectives and show them the incredible value we have to offer
Can you elaborate on some of the specific challenges you faced in your journey?
One of the biggest challenges I’ve encountered in the fashion industry is the lack of mentorship and a tendency for people to keep their knowledge and opportunities to themselves. While other industries thrive on collaboration and sharing, I’ve found that fashion can sometimes be more insular. I would love to see more experienced professionals taking the time to mentor younger talent and foster a more collaborative environment.
How did they shape your understanding of self-belief and authenticity?
As a creative, I’ve always had a solution-oriented mindset. When I faced the challenges of the fashion industry, I decided to take a leap of faith and create my own event. By combining fashion and business, I aimed to foster a more collaborative and supportive environment. The event was a resounding success, and the positive feedback I received reinforced my belief in my vision. It’s proof that with determination and creativity, we can not only overcome obstacles but also create positive change in our industry. And the positive feedback and gratitude I received from attendees of my event have significantly reinforced my self-belief and authenticity. Knowing that my vision and hard work have created opportunities for others has given me a deep sense of purpose and validation. It’s a testament to the power of believing in oneself and staying true to one’s convictions, even in the face of challenges.
How does your role as a lecturer at top universities align with your vision of bridging Eastern and Western cultures, and how do you integrate Saudi Arabia’s Vision 2030 into both your teachings and your designs?
As a lecturer at top universities, my role provides a unique platform to bridge Eastern and Western cultures. I strive to foster a global perspective in my students, encouraging them to appreciate the richness and diversity of both worlds. By integrating elements of Saudi Arabia’s Vision 2030 into my teachings and designs, I aim to contribute to the nation’s cultural and economic development.
In my courses, I incorporate case studies that highlight the intersection of Eastern and Western practices in various fields. This approach not only helps students understand the global context of their studies but also encourages them to think critically about how to apply these concepts to Saudi Arabia’s specific challenges and opportunities.
In my designs, I consciously seek to blend traditional Saudi Arabian elements with contemporary Western aesthetics. This fusion creates unique and innovative pieces that resonate with both domestic and international audiences. By showcasing the beauty and value of Saudi Arabian culture on a global stage, I hope to contribute to the nation’s cultural soft power.
You described your collections as pages from your diary. What are some key themes or emotions you aim to express through your fashion designs?
Yes my collections are like pages from a diary, as a designer that’s our way of expression and this collection captures the essence of a woman who is both a queen and a nurturer. I aim to express themes of strength, resilience, and compassion. Just as a Queen cares for her tribe, I want my designs to empower and protect women. Through my fashion, I hope to inspire others to embrace their inner strength, celebrate their individuality, and make a positive impact on the world.
Your Malikat collection for 2024 is inspired by the Nabatean queens. How does their legacy influence your vision of modern femininity and empowerment in your designs?
I feel deeply connected to Saudi Arabia’s rich history and the inspiring legacy of the Nabatean queens. These extraordinary women ruled with grace, wisdom, and strength, embodying a perfect balance of femininity and leadership. They show us that it’s possible to be both nurturing and assertive.
Exploring the past allows me to connect with my roots and infuse historical elements into contemporary designs, bridging heritage and modernity. The Malikat collection pays tribute to these queens, celebrating empowerment, authenticity,
Your recent fashion show at Ham Polo Club was an inspiring blend of fashion and polo, supporting the Barnfield Riding for the Disabled charity. How important is it for you to combine fashion with social causes?
With Somy London, my goal is to create collections that evoke emotion, spark joy, and offer a moment of respite from the daily grind. I want to remind people of the power of self-expression, the beauty of individuality, and the importance of embracing their unique stories. Combining fashion with social causes allows me to amplify these values while giving back to the community, creating a meaningful connection between creativity and purpose.
You mentioned your love for horses. What lessons have they taught you about connection and authenticity that you apply in your life and work?
Horses have taught me invaluable lessons about connection, authenticity, and adaptability. Their unique ability to sense when someone is being genuine has shown me the importance of staying true to myself in every aspect of life and work. They’ve also taught me the value of setting boundaries, challenging conventions, and navigating the ever-changing landscapes of both personal and professional growth. These lessons inspire me to empower others, contribute to Saudi Arabia’s cultural renaissance, and push the boundaries of creativity through my designs.
Finally, what are your future aspirations for Somy London and the fashion industry as a whole?
I’m excited about the future of Somy London and the fashion industry. By aligning with my purpose, I remain open to the experiences and opportunities that God has in store for me. I trust that the universe will guide me to the right paths and connect me with the people and resources needed to reach my highest potential.
Instead of stressing over every detail, I focus on staying present, nurturing my creativity, and embracing the journey. I envision Somy London as not just a successful fashion brand but a platform for positive change. My aim is to inspire others, promote ethical fashion, and contribute to the industry’s growth and innovation. Together, I believe we can shape a future where fashion becomes a powerful tool for empowerment and transformation.
As a designer with roots in Saudi Arabia, what message do you aim to convey about the evolving role of Saudi women through your collections?
I want to send a powerful message to Saudi women: Own your moment. This is your time to shine. The opportunities are here, the resources are at your fingertips, and the world is watching. No longer do you need to travel or struggle to gain the education and experience you deserve. Saudi Arabia is empowering its women like never before. Through my collections, I aim to inspire women to embrace their potential, break free from limitations, and pursue their dreams with unwavering determination. It’s time to step into the spotlight and showcase your unique talents and perspectives. The world is ready to listen.
Text By Suna Ahmed
